Will Virtual Staging Grow More Popular?

I have sold personally five homes in three different states and how well I remember what a pain it can be getting your home prepared for sale. You get a list of “suggestions” to de-personalize your home and make it more neutral for potential buyers. If you are like me, you understand the why, but it does not mean you have to like it.

There has been a lot of discussion in multiple industries as to how covid-19 may have changed the future. I know many CEO’s are asking the question, “do I really need all of my employees to work in expensive office space downtown where I am paying high property taxes or lease payments?”

In real estate, I could never imagine someone actually shopping online, looking at videos of a showing of a property and then actually agreeing to purchase the home without actually walking the property. It is happening!

Here is an interesting article I found on the National Association of Realtors website about virtual staging. What do you think?

I have a number of video companies I can use to help you show your home virtually even now, it this restricted age.

Here is the article:

Some home stagers see promise in the less expensive, hands-free alternative to physical staging.

StagingUsing Digital Video as a Marketing Tool

By: Melissa Dittmann Tracey

Could virtual staging grow in demand as sellers remain hesitant to let people inside their homes? It’s a controversial concept: Some in the staging industry caution that digitally altering property photos to add furniture or change wall colors can be misleading.

Still, others believe virtual staging—a less expensive, hands-free alternative to physically staging a property—is particularly useful during a health crisis like the COVID-19 pandemic. Some professional stagers are adding virtual staging services as a more cost-effective solution for sellers who want to observe social distancing guidelines.

Home stager Krisztina Bell, founder of Virtually Staging Properties(link is external) in Atlanta, believes virtual staging is a great alternative, particularly for vacant homes. She says it can help buyers visualize the possibilities of an otherwise empty space. Plus, stagers don’t have to physically haul any furnishings into the property. Virtual staging also enables rooms to be presented in multiple ways, such as a bedroom that can be photo-staged as a home office or playroom.

Bell says her firm follows strict guidelines in virtual staging. For example, they won’t change wall colors or cover up any flaws in the photograph. They also prominently label each photo as “virtually staged.” The pictures are a true representation of the space as-is, but with added furnishings and accessories. “It’s better than leaving a spot completely empty, and you don’t have to be inside the property physically to do it,” Bell says.

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